Case study · Shopify store · United States
Ecommerce SEO Case Study: TeamMotorcycle Google Clicks Up 40% to 67% Year Over Year
TeamMotorcycle is a US motorcycle gear store on Shopify with more than 2,000 products. About 82% to 85% of its Google clicks come from the United States. From August to October 2026, its Google clicks ran 40% to 67% ahead of the same months in 2025.
TeamMotorcycle got 40.5% more Google clicks in August 2026 than in August 2025, 42.5% more in September and 67.5% more from October 1 to 26. Its average Google position moved from about 25 to 32 in June to September 2025 to about 11 in the same months of 2026. The growth came from non-brand searches.
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How much did Google traffic grow, year over year?
We compare each month with the same month a year earlier, so the riding season does not inflate the numbers.
+40.5%
Google clicks, August 2026 vs August 2025
5,935 clicks, up from 4,224 in the same month a year earlier.
Source: Google Search Console, web search
+42.5%
Google clicks, September 2026 vs September 2025
5,408 clicks, up from 3,796 in the same month a year earlier.
Source: Google Search Console, web search
+67.5%
Google clicks, October 1 to 26, 2026 vs the same days in 2025
4,145 clicks, up from 2,474. October 2025 was a weak month, which is why this gap is the widest.
Source: Google Search Console, web search
About 11
Average Google position, June to September 2026
Up from about 25 to 32 in June to September 2025. A lower number means a higher ranking.
Source: Google Search Console, web search
Source: Google Search Console (web search, all countries), pulled 2026-10-28.
Which store is this, and where did the growth come from?
TeamMotorcycle sells motorcycle helmets, saddlebags, communication systems and other riding gear on Shopify. The catalog holds more than 2,000 products in about 430 collections, and about 82% to 85% of its Google clicks come from searchers in the United States.
The gains are in non-brand search. Searches for the store's own name stayed flat, at about 3% of the clicks we can see. Collection pages, the category pages that list products, brought in most of the extra clicks, ahead of product pages and the blog.
The store showed up in search less often in July and August 2026 than a year earlier, yet got more clicks. The extra clicks came from ranking higher, not from appearing more often.
Which searches moved up?
Six searches that now rank in Google's top 10, comparing July to October 2025 with July to October 2026.
| Search | Avg position 2025 | Avg position 2026 | Clicks 2026 |
|---|---|---|---|
| custom motorcycle helmets | Not ranking | 8.1 | 300 |
| snell helmets | 9.8 | 3.2 | 131 |
| motorcycle saddlebags | 38.8 | 4.0 | 129 |
| cool motorcycle helmets | 16.8 | 6.1 | 121 |
| cardo beyond gts | Not ranking | 7.4 | 116 |
| cruiser motorcycle helmets | 12.0 | 3.6 | 67 |
Average position for each exact search in July to October of each year; clicks are July to October 2026. The list covers searches now in the top 10 with 100 or more impressions. Google hides many single searches for privacy, so this is a partial view. Source: Google Search Console, pulled 2026-11-04.
What did Rank Ray work on?
This is the work in our dated records for the store. We list only what is on file.
Store audit and fix list
An ecommerce SEO audit, a search gap report and a review of the search results for the store's main categories in April 2026, turned into a ranked list of fixes.
Product markup
Product and Offer structured data fixed by August 2026, so Google can read price and stock on product pages.
Buying guides
29 long buying guides from January to September 2026, two to three a month, each linking to the products it covers.
Titles and product copy
An overlong homepage title cleaned up, and product titles, meta descriptions and product descriptions rewritten in rounds.
Keyword tracking
Daily position checks on the store's key searches from May 2026, to see which pages move and which need work.
What are the limits of this data?
Data starts in mid June 2025
The store's Search Console history begins on June 16, 2025. There is no earlier year to compare with, and June 2025 holds only 15 days.
Clicks peaked in June 2026
Clicks reached their high point in June 2026 and eased from July to October, in line with the low season for riding gear. October is still well ahead of October 2025, which was a weak month.
Same months, not low to high
Comparing a winter low with a summer high, such as November 2025 with May 2026 (+188%), overstates growth. That is why we compare the same months year over year.
Clicks, not sales
These figures are Google search clicks and rankings. We make no claim here about orders or revenue.
Linked, not proven
Rankings also move with Google updates, the season and the store's own changes. We do not claim our work caused all of this growth.
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